
The project.
At a glance
- Client
- FB Capital
- Year
- 2026
- Category
- Residential
The context
Aira Living is a high-end residential project developed in Polpenazze del Garda for FB Capital. A development designed to offer a simpler, smoother living experience oriented toward everyday wellbeing, where architecture, comfort and design quality work together. For this project we handled the visual and strategic communication, building an identity coherent with the initiative's positioning and its target audience.
Challenge & output.
Challenge
The challenge was to position a new residential project on the market, defining communication able to enhance its quality, identity and perception. Every piece of content had to speak to a precise target of buyers, conveying wellbeing, design care and living value, without limiting itself to a simple representation of the spaces.
Output
- Brand & Identity
- Render & Visual
- Sales Materials
- Lynfa Ecosystem
- Marketing & digital presence
Gallery
Visual selection.
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